Loyal 100 Entertainment is an independent company founded in 2010. It started off with Memphis rap group P.B.Z. aka PaperBoyz which consist of FlyBoy Zee & Loud Pak aka Lil Rickey. The group had a successful independent run with the release of their hit single "Madonna" which sold over 20,000 records and topped the independent charts. The video also made top 10 on Music Choice. The group did songs with Bobby Valentino, Travis Porter, Cash Out, Don Trip and Young Dolph. P.B.Z. took time off to focus on solo there solo careers. Loud Pak started his own movement Gas Bag Gang which consist of Cannon, Ratchet, and Yayo. FlyBoy Zee released his solo debut "Lord Have Mercy" and was able to get the attention of many major labels but took a small break from music due to legal situations. During his time off he discovered a young female artist by the name of Jucee Froot and brought her to his brother which is the founder of Loyal 100.In the midst of him working on his return to music he was murdered in his East Memphis home. Loyal 100 will continue to push his music as if he is still here. Jucee Froot is most known for her viral videos on Facebook with a following of over 390,000 people. Her first video to gain the most attention was a freestyle she did over K. Camp's Damn Right beat which made Worldstarhiphop. She has a long list of fan favorites which consist of Wishy Washy, No Flockin, Bad & Boujee and many more. While doing her FaceBook freestlyes she was able to catch the attention of Jermaine Dupri, Yo Gotti, Da Brat, K. Michelle and Young Dolph. She has since then been working with Birdman and Cash Money Records.